Building Materials Business

How hdm Reduced Cost per Lead by 60% for a Building Materials Business in the GCC

Overview

In performance marketing, numbers don’t lie. A building materials business operating in the GCC was using Google Ads as one of its most vital acquisition channels. However, rising CPC and inefficient conversion costs had pushed the campaign away from optimal performance, leading to advertising budget waste. Clicks were coming in, and budget was being spent, but lead acquisition was no longer cost-efficient. This is where hdm stepped in. The primary objective was clear: reduce CPC and improve conversion efficiency. Through more precise ad group segmentation and limiting over-reliance on Phrase and Broad match keywords, the campaign structure was strategically refined. After successfully lowering CPC, traffic was redirected toward higher-performing keywords and themes to improve overall lead performance. The result was a restored and highly efficient Google Ads campaign, delivering significantly lower acquisition costs and substantially higher conversion volume.

Key Results Delivered:

↑ 298%

Conversions

↑246%

Clicks

↓ 67.9%

Cost per Conversion

↓ 62.9%

Average CPC

55 days

Time Frame

Challenges

High Cost per Lead (CPL)
High Average CPC
Low Conversion Volume
The campaign is moving out of profitability and wasting advertising budget

Our Solution

hdm approached the issue in two clear phases directly aligned with the stated campaign challenges.

Phase 1: Reducing CPC

Since the primary issue at the start was high CPC, the first objective was cost control. Actions taken:

More precise ad group segmentation
Reduction of Phrase and Broad match keywords

Phase 2: Optimizing Toward Higher-Value Keywords and Themes

After successfully lowering CPC, the next step was improving overall lead efficiency. Actions taken:

Optimizing and redirecting traffic toward higher-performing keywords and themes.

Before

After

Conclusion

Performance marketing success is not defined by traffic volume alone, but by how efficiently that traffic converts into measurable business outcomes. By restoring cost efficiency and improving conversion performance, hdm transformed Google Ads from a budget-draining channel into a scalable and reliable source of lead acquisition. The campaign shifted from inefficient spend to predictable performance, enabling the business to generate significantly more leads while maintaining substantially lower acquisition costs. The outcome was not just improved campaign metrics, but a stronger and more sustainable growth engine, one capable of supporting ongoing demand generation across the GCC market. When performance is guided by data-driven optimization, paid media evolves from an expense into a strategic growth driver.