How We Increased Conversions by 127% and Reduced Cost per Conversion by 24.7% for a GCC-Based Company Formation and Business Setup Provider
Overview
A high volume of clicks does not always translate into meaningful business inquiries. A GCC-based provider specializing in company formation and business setup services approached hdm after its Google Ads campaigns were generating steady traffic but failing to convert users into qualified form submissions. Despite consistent engagement, the account suffered from weak conversion performance, rising acquisition costs, and limited return on ad spend. Inefficient bidding decisions, underperforming keywords, and technical issues within the conversion process were restricting campaign effectiveness. To address these challenges, hdm’s team of specialists implemented a structured, data-driven optimization approach to improve bidding efficiency, strengthen conversion pathways, and restore campaign performance. Key Results Delivered:↑ 35.7%
Conversion Rate
↑ 127%
Conversions
↓ 24.7%
Cost per Conversion
Challenges
Our audit highlighted the following issues:- High spend with a limited number of form submissions
- Several expensive keywords with weak conversion performance
- Call-to-action buttons on landing pages are not functioning properly
- No structured optimization based on recent data
Solution
We executed a practical optimization plan:- Lowered bids on keywords that showed poor cost-to-conversion results
- Increased bids on high-intent keywords with proven performance
- Shifted budget toward search terms driving real leads
- Reported CTA issues to the client and ensured technical fixes
- Monitored new data continuously to refine decisions
- Changing the bid strategy
Before
After