Educational Institution in the GCC

How We Drove 7× More Conversions and Reduced Cost per Conversion by 75.83% for an Educational Institution in the GCC

Overview

What once delivered steady enrollment inquiries had gradually turned into a declining acquisition channel. A well-established educational institution in the GCC approached hdm after its Google Ads campaigns experienced a sharp drop in conversions, rising acquisition costs, and diminishing optimization signals despite maintaining aggressive bid levels. Auction reserve pressure, inefficient legacy campaign structures, and weak intent alignment were driving costs higher while limiting performance. With minimal daily conversions and unsustainable acquisition costs, the campaigns could no longer support scalable growth. At this critical stage, hdm stepped in to regain control of performance. The team rebuilt the campaign structure, redesigned keyword targeting around real user intent, and introduced a new bidding logic to restore data quality and reestablish consistent conversion growth.

Key Results Delivered:

↑8.96%

Conversion Rate

5,020

Total Clicks

↑659.57%

Conversions

↓75.83%

Cost per Conversion

16 days

Timeframe

Challenges

Severe drop in conversions despite high Max Bids
Auction Reserve pressure inflating CPC and CPA
Low auction competition triggering higher minimum pricing
Minimal daily conversions limiting optimization signals
Legacy structures were limiting performance
Extremely high cost per conversion before optimization

Solution

Full rebuild of keyword strategy based on real user intent
New bidding logic to escape Auction Reserve inefficiencies
Removal of ineffective structures
Prioritization of high-intent search terms
Continuous monitoring to restore data quality

Results

During the comparison period:

Daily conversions increased from 4–6 to peaks of 42
Total conversions grew from 47 to 357
Cost per conversion dropped from around ₺350 to ₺15–₺17
Performance returned to a stable and scalable level

Before

After

Before

After

Conclusion

The challenge was not demand, but a campaign structure that had lost its ability to perform. By rebuilding the account architecture, refining intent-driven bidding, and removing legacy constraints, hdm reversed the performance decline and transformed the account into a stable acquisition engine, increasing conversions sevenfold while reducing cost per conversion by more than 75%.

When campaign performance begins to decline, strategic restructuring can redefine results. Request a complimentary performance audit and discover how hdm restores growth where others see stagnation.