Overview
For home appliance repair providers, attracting genuine service inquiries through Google Ads can quickly become challenging when campaign traffic lacks precision. A home appliance repair service provider operating in a major GCC metropolitan market approached hdm after experiencing rising costs and inconsistent performance despite maintaining a structured Google Ads account.
The campaign was generating fake clicks, irrelevant calls, and traffic from outside the target service area, consuming budget without producing qualified repair requests. These inefficiencies limited scalability and reduced overall campaign effectiveness. Recognizing the need for greater control and accuracy, hdm’s team of specialists stepped in with a focused optimization strategy to improve traffic quality, restore campaign efficiency, and drive more reliable results.
Results
Challenges
At the start of the project, the hdm team identified several key challenges:- Fake and low-quality clicks are wasting advertising budget
- Significant discrepancies between clicks and sessions
- Installation-related calls instead of repair requests
- Calls from outside the target service area
- Low impression volume limits campaign scalability
Solution
We implemented focused, data-driven optimizations to regain control of the account:- Excluded website audiences and applied large-scale IP exclusions at both account and campaign levels
- Continuously reviewed search terms and added high-risk keywords to the negative keyword list
- Improved website performance to resolve click–session discrepancies
- Filtered installation-related inquiries through strategic keyword exclusions
- Reduced out-of-area calls by clearly stating service availability only in the target city within pinned ad headlines
- Increased reach using Broad match keywords with controlled bidding to improve impression volume without inflating costs
Before
After
Conclusion
Uncontrolled traffic was draining the campaign’s budget and limiting real service inquiries until a more precise optimization approach reshaped its performance. By improving traffic quality and targeting accuracy, hdm increased conversions while reducing cost per conversion.