Education and Migration Solutions

How We Increased Conversions by 54.4% and Reduced Cost per Conversion by 34.6% for an MBA Education Campaign

Overview

For education providers promoting international study opportunities, attracting qualified applicants requires more than generating high traffic. MBA Germany, an education provider based in the GCC offering MBA programs and globally recognized degrees for students and professionals seeking to study and immigrate to Germany, approached hdm to improve the performance of its Google Ads campaigns.

Although the campaigns were generating a significant number of clicks, they failed to produce qualified form submissions and resulted in high acquisition costs. Poor alignment between traffic and user intent led to wasted budget and declining campaign efficiency. Recognizing the need for a more focused and data-driven approach, hdm’s team of specialists stepped in to refine targeting, improve traffic quality, and restore lead generation performance.

Challenges

• High spend with a very low number of form submissions
• Poor alignment between keywords and real user intent
• Inefficient bidding on underperforming search terms
• Lack of a structured audience strategy in Performance Max
• No retargeting ecosystem to re-engage interested users

Solution

• Reduced bids on keywords with poor cost-to-conversion performance
• Increased bids on high-intent, high-performing keywords
• Restructured Performance Max campaigns with new Asset Groups and segmented audiences
• Launched retargeting campaigns across Video, Display, and Demand Gen
• Focused on collecting clean data to understand real conversion behavior