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What Should I Include on My Homepage to Get Leads? - HDM Agency
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By seo seo 6 MIN TO READ

What Should I Include on My Homepage to Get Leads?

Strong CTAs Throughout the Page to Guide Leads
Your homepage is the digital front door to your business. It’s the first impression most potential customers will have of you, and often, it’s the deciding factor in whether they explore further or leave. In 2025, when attention spans are shorter than ever, your homepage must not only look good but also convert visitors into leads. But here’s the real question: What should I include on my homepage to get leads? Business owners in the UAE and globally face the same challenge: how to design a homepage that balances clarity, trust, and conversion. In this article, we’ll break down the essential elements you need, supported by proven strategies, examples, and best practices.

Strong CTAs Throughout the Page to Guide Leads

A homepage without clear calls-to-action (CTAs) is like a shop without a cashier. Visitors need to know exactly what step to take next, whether that’s booking a consultation, requesting a quote, or signing up for a newsletter. Here’s what makes CTAs powerful:
  • Visibility: Place CTAs at the top of the page, in the middle, and at the bottom. Don’t hide them.
  • Action-oriented text: Use strong verbs like “Get Started,” “Book Your Free Consultation,” or “Download the Guide.”
  • Contrast and design: Buttons should stand out visually with colors that contrast with the background.
For example, an e-commerce site in Dubai might use a sticky “Shop Now” button, while a consulting firm in London may highlight “Schedule a Free Strategy Call.” Both approaches keep users moving toward the next step. If you’re wondering how to structure CTAs for maximum visibility and conversions, professional SEO Services can help optimize button placement, wording, and even testing variations through A/B testing.

Clear and Compelling Headlines With Benefit-Driven Messaging

Your homepage headline is the first thing people read—it sets the tone for your entire website. But too many businesses waste this space with vague or generic text like “Welcome to Our Website.” That doesn’t tell visitors why they should stay. Instead, your headline should be: 
  • Clear: State what you do in plain language.
  • Benefit-focused: Show visitors how you solve their problem or improve their life.
  • Short and bold: Users typically scan headlines; keep it sharp and powerful.
For example:
  • A digital marketing agency could write: “Grow Your Business With Data-Driven Marketing That Delivers Leads.”
  • A real estate company might use “Find Your Perfect Home in Dubai Faster With Our Expert Team.”
Supporting sub-headlines can go deeper, but the main headline must answer: Why should I care? If you’re unsure how to craft headlines that rank and attract the right visitors, check out our blog on How to Get Your Website Seen on Google. It explains how SEO-powered content can make your homepage visible to the right audience. Get Leads from homepages

Social Proof, Testimonials & Case Studies That Build Trust

One of the fastest ways to lose leads is by failing to build credibility. Visitors are naturally skeptical, especially if it’s their first time learning about your business. This is where social proof comes in. Consider adding these trust-building elements:
  • Customer Testimonials: Real quotes from satisfied clients, preferably with names and photos.
  • Case Studies: Short success stories showing how your product or service solved a problem.
  • Logos of Clients: If you’ve worked with well-known brands, showcase them proudly.
  • Awards & Certifications: Industry recognition reassures potential customers of your expertise.
For instance, a law firm in Abu Dhabi could highlight testimonials like, “HDM Agency helped us increase client inquiries by 45% in six months.” Similarly, a restaurant could display a 5-star Google rating and quotes from food bloggers. This isn’t just about bragging—it’s about removing doubt. The more credible you appear, the easier it is to convince visitors to take action.

Why Expert Agencies Build Pages That Convert

Many businesses try to DIY their homepage design and messaging, only to realize that despite a “nice-looking” site, leads aren’t coming in. That’s because effective homepage design requires more than good graphics—it needs strategy, user psychology, and SEO expertise. Why agencies often deliver better results:
  • Data-driven design: Agencies use heatmaps and analytics to see where visitors click and drop off.
  • Conversion-focused copywriting: Professionals write headlines and CTAs with proven frameworks.
  • Technical optimization: From mobile speed to schema markup, agencies ensure your homepage is search- and user-friendly.
  • Continuous improvement: They don’t just design and forget; they test and refine.
By partnering with a trusted team like HDM Agency, you ensure that your homepage isn’t just a digital brochure—it becomes a lead-generation engine. Whether you’re targeting customers in the UAE, UK, US, or beyond, expert help can transform your results.

Additional Elements Every Homepage Should Include

Beyond the main headings above, here are more elements you should consider adding for maximum lead generation:
  1. Hero Section With Visual Impact
    • Use high-quality images or a short video that represents your brand.
    • Keep it clean—avoid clutter.
  2. Navigation That’s Simple & Intuitive
    • Limit menu options to 5–7 items.
    • Include clear paths to key pages: Services, About, Contact.
  3. Mobile Optimization
    • With over 60% of web traffic on mobile, your homepage must load fast and look great on small screens.
  4. Contact Information Upfront
    • Display phone numbers, email, or live chat prominently.
    • For local businesses, include a map or “Find Us” button.
  5. Lead Capture Forms
    • Keep them short: name, email, phone number.
    • Offer something in return, like a free guide or consultation.
  6. SEO-Friendly Structure
    • Use H1, H2, and H3 tags properly.
    • Incorporate your target keywords naturally without stuffing.

A Real-World Example: The Homepage That Generated 300% More Leads

A Dubai-based construction company redesigned its homepage with three changes:
  1. Added a bold headline: “Build Faster, Smarter, and On Budget With UAE’s Trusted Contractor.”
  2. Placed CTAs like “Request a Free Quote” at three points across the page.
  3. Included testimonials and before/after project photos.
The result? Within six months, their leads tripled without increasing ad spend. This shows the power of a strategic homepage designed for conversions.

Final Thoughts

Your homepage isn’t just about looking good—it’s about working hard for your business. By including strong CTAs, clear benefit-driven headlines, social proof, and expert strategy, you can transform casual visitors into loyal leads. So the next time you ask, “What should I include in my homepage?”, remember: every element should serve one purpose—helping visitors take action. If you want to ensure your homepage drives results and delivers measurable ROI, partnering with professionals is the fastest way forward. Agencies like HDM Agency specialize in turning websites into lead-generation machines.
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